PENGEMBANGAN DIGITAL CONTENT CREATIVE UNTUK MEMPROMOSIKAN LAYANAN MELALUI MEDIA SOSIAL PADA PERPUSTAKAAN UNIVERSITAS PENDIDIKAN GANESHA

Abstract

Abstrak

Penelitian ini bertujuan untuk: (1) Mengembangkan digital content creative untuk

mempromosikan layanan pada perpustakaan Universitas Pendidikan Ganesha dan (2) Mengetahui

kualitas digital content creative berdasarkan validasi ahli. Penelitian ini merupakan penelitian

pengembangan multimedia dengan mengadopsi model Luther. Subjek dari penelitian ini adalah

pemustaka, pustakawan dan ahli multimedia, sedangkan objek penelitian adalah digital content

creative, respon pemustaka, pustakawan dan para ahli. Data dikumpulkan melalui angket, wawancara

dan observasi. Data yang terkumpul kemudian dianalisis secara deskriptif. Digital konten kreatif yang

dikembangkan dapat dikategorikan memiliki kualitas baik dengan perolehan rerata 84% ditinjau dari

segi estetika, kreatifitas, relevansi dan user trust. Materi konten kreatif yang dimanfaatkan untuk

mempromosikan layanan adalah berupa tutorial akses ejournal, ebook, repository, spot favorite, user

behaviour, resume buku terpilih, promosi koleksi buku terpilih, QnA, humor, dan lainnya. Materi konten

digital yang dikembangkan cukup kreatif sehingga dipercaya mampu mengedukasi, memotivasi,

menginformasikan berbagai layanan dan sekaligus menghibur. Promosi layanan perpustakaan melalui

media sosial mampu membangun kepercayaan pemustaka, menciptakan citra positiv dan brand

perpustakaan. Terkait dengan hal tersebut, pustakawan diharapkan dapat lebih kreatif lagi dalam

mengembangkan konten digital sebagai sarana promosi layanan perpustakaan.

Kata kunci: digital content creative, media sosial, promosi layanan perpustsakaan

Abstract

This study aims to: (1) Develop creative digital content to promote services at the Ganesha

Education University library and (2) Determine the quality of digital creative content based on expert

validation. This research is a multimedia development research by adopting Luther's model. The

subjects of this research are users, librarians and multimedia experts, whereas the objects of research

are digital content creatives, responses of user, librarians and experts. Data were collected through

questionnaires, interviews and observations. The collected data was then analyzed descriptively.

Digital creative content that has been developed can be categorized having a good quality with an

average gain of 84% in terms of aesthetics, creativity, relevance and user trust. Creative content

materials used to promote services are in the form of tutorials how to access e-journal, ebooks and

repositories, favorite spots, user behavior, selected book resumes, promotion of selected book

collections, QnA, humour, and others. The digital content material developed is creative enough, so

that it is believed to be able to educate, motivate, inform various services and at the same time

entertain. Promotion of library services through social media is able to build user trust, create a

positive image and library brand. Related to this, librarians are expected to be more creative in

developing digital content as a means of promoting library services. In addition, the results of this

study can also be a reference for other researchers who are interested in similar studies.

Keywords : digital content creative, social media, promotion of library services