The Application of Strategic Management in the Preservation of Local Culture: A Literature Review on the Tiba Meka Ritual in Manggarai
Abstract
The preservation of local culture has become increasingly important in the face of globalization, which threatens the sustainability of local traditions. This study aims to explore the application of strategic management in the preservation of local culture, focusing on the Tiba Meka Ceremony in Manggarai, East Nusa Tenggara. This ceremony is a traditional guest reception that is rich in symbolic and cultural values but faces challenges due to social changes and the influence of modernization. The research examines how strategic management can help design structured and sustainable preservation policies through the integration of education, tourism, and digital technology sectors. Through a managerial approach, the cultural values embedded in the Tiba Meka Ceremony can be incorporated into the educational curriculum to shape students' character, as well as be utilized in culture-based tourism that prioritizes sustainability. The use of digital technology also becomes an important strategy for documenting and promoting this tradition to a wider audience. The findings indicate that with collaboration among local communities, the government, and the private sector, the Tiba Meka Ceremony can be preserved in a way that remains relevant in the modern era without losing its cultural essence. This study contributes to the development of a management model based on local wisdom that can be applied in the preservation of culture in Manggarai and other regions.
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